July is National Ice Cream Month. July 19 is National Ice Cream Day 2015. It is your duty as an American to observe appropriate ceremonies and activities, i.e. eat ice cream.
“Ice cream is a nutritious and wholesome food, enjoyed by over ninety percent of the people in the United States. It enjoys a reputation as the perfect dessert and snack food.”
Thus begins Proclamation 5219, issued by President Ronald Reagan in 1984, which declared July 15, 1984 as National Ice Cream Day and July 1984 as National Ice Cream Month.
While the proclamation and accompanying law did not extend past 1984, the precedent was carried on by the ice cream industry and the International Dairy Foods Association (the umbrella organization behind the International Ice Cream Association). I’m generally opposed to the political influence of wealthy industry lobbyists, but I can agree that ice cream is indeed nutritious and wholesome, and deserving of its own day and month.
If you’re not convinced, allow yourself to be inspired by President Reagan’s call to action:
“I call upon the people of the United States to observe these events with appropriate ceremonies and activities.”
Do you hear that, America? It is your patriotic duty to eat ice cream throughout the month of July, at the very least on the third Sunday, which is National Ice Cream Day (July 19, 2015). I’ve reached out to a few scoop shops in the city to see if they’ll have any special promotions to make it extra easy for New Yorkers to celebrate this important occasion. I’ll be sure to post anything I learn.
Special promotions or not, there is nothing to stop you from picking up a pint from the grocery store. And let’s face it: you didn’t need a national month or day to enjoy some sweet, sweet ice cream.